Flexibility, innovation top companies wish list
Synopsis: What can companies expect from the Internet in two to three years?
More importantly, what new capabilities do they most need for their e-business
strategies? Some Internet experts shared their vision of the next generation
Internet and outlined the benefits and challenges facing companies in the
Next generation Internet
Within the next two years, the Internet will improve
in several key areas. These include:
- Increased bandwidth - for faster online transactions at lower cost
- Ability to reserve bandwidth - so companies can ensure high-performance
- More capabilities - including the ability to support higher levels of
multi-media, such as smooth, real-time visual interfaces
- Pervasive computing - enabling network connections to "billions of
devices - from very sophisticated ones, to very, very simple ones"
Next generation e-business
From recent survey to over 800 companies, companies want an Internet
environment that offers the following:
- High availability
- Ability to innovate
Of the five answers given, the ability to innovate and flexibility ranked as
most important to companies.
Innovation is key
Companies recognize that evolving e-business technologies bring new challenges
along with benefits. The foremost challenge facing companies was the need to
People were concerned about the threat of new, innovative companies
siphoning off their customers. Therefore, companies said they need an
environment with the capabilities that allow them to quickly transform ideas
into new products and services.
Flexibility also ranked as very important with the
interviewees for three main reasons.
Companies believe that the Internet environment is changing too fast to predict
how it will look in two to three years. Flexible solutions will allow companies
to make small periodic changes to their infrastructure as technology and demand
Also, companies need a flexible, integrated environment to support both their
physical environment as well as their existing and emerging Web environments.
Customers must be recognized for their transactions and relationship with the
business, whether they transact online or shop at the physical store.
Finally, companies want a flexible infrastructure which allows them to quickly
package different processes and information for the customer's benefit.
While existing businesses and new enterprises share the same e-business goal,
each has a unique set of challenges toward reaching that goal.
Existing businesses usually have an existing IT infrastructure that they must
better integrate and get to market. These businesses
must strive to innovate, to break the rules and go make that happen before
The challenge for new "net gen" companies is to ask "how do I
build underneath this very innovative business model an increasingly reliable
infrastructure so that, as you grow...the business side continues to work really
well and you can easily expand those capabilities."
Within two to three years, the Internet will offer a host of new capabilities,
including faster access and a much more pervasive reach. Along with these
improvements come challenges. In an recent survey, companies said they want the
next generation to provide them with flexible applications in an environment
that allows them to quickly execute and bring to market new ideas.
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